My clients are a global property firm based in the West End, the Residential Marketing & Communications team provides support and assistance for London offices, in formulating and implementing the relevant strategies and marketing campaigns.
This is a pivotal role within the Residential Marketing Team. Whilst having clear responsibilities to a designated area of the business the team success requires a flexible approach to support peers on ad-hoc items when required. You will be highly skilled at planning and running campaigns and delivering results, insights and recommendations.
Relationship management and influencing skills are a key requirement of this role. It's important that any potential candidate is comfortable working within a fast-paced and ever-changing environment and thrives on daily challenges. Whilst being office based, this role will require a number of local office visits as required.

Responsibilities

Responsible for delivery of the localised marketing strategy for the region including the following channels:
Direct mail, email marketing, social media, advertising, website(s) and content
The go to person for the region for marketing support to meet office level objectives and drive market appraisals
Cultivate and maintain excellent working relationships and channels of communication with key stakeholders, reporting efficiently to marketing team and identifying synergies and optimising strategy on an ongoing basis
Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met, including tactical campaign ROI
Utilising the market and customer insights to drive recommendations for innovation and development of marketing activity
Proactively pitching campaign ideas and ways in which the region and offices can grow their market share
A super-user in the following systems
Drag and Drop (creative templates), dotmailer (email marketing) Addintel (direct mail), response tap (call reporting), Bynder (project management), and the CMS





Professional experience and personal skills profile

Degree in Marketing would be an advantage
Previous experience in a similar role
Ability to prioritise and multi-task
Confident communicator and presenter
Strong project management/organisational skills.
Experience of the full creative process (briefing, planning, developing, execution and evaluation).

Personal skills

An experienced relationship manager, able to demonstrate strong diplomatic and influencing skills.
Strong inter-personal skills.
Skilled at working under pressure.
Excellent grammar and spelling skills.
An eye for detail and be very accurate in their work.
Imagination and good visual sense.
Strong IT and presenting skills
Pro-active, hands-on and a strong sense of self-motivation.
Confident and articulate; able to communicate with people at all levels of the organisation.
Facilitation and influencing skills.
Excellent organisational skills, working efficiently alone and as a part of a wider team.
Ability to give structured, objective feedback.