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Marketing Analyst

Negotiable
Yorkshire
ROC Operations
Perm
27-08-2021 04:25 PM
SAM WHITHAM
masr
Leading High Street fashion retailer seeking a Marketing Analyst to join its growing company .
The job role will provide the provision of analysis and reporting requirements to all internal departments.
*Ensuring quality and integrity of data is maintained to highest standard
*Support Head of Marketing by providing detailed analysis on customer file acquisition, retention and churn across all channels to help aid and support the marketing strategy
*Work with Head of Marketing to provide detailed customer selections for DM activity, CRM campaigns, emails and research
*Analysing database information, which includes: Producing reports on a weekly, monthly, quarterly basis. Statistical analysis for marketing, retail, buying and merchandising
*Provide promotional/campaign analysis to gain full understanding on return on investment, highlighting recommendations for future campaigns.
*Utilising database to improve targeting of campaigns/promotions to increase income and reduce costs
*Contribution to the strategy of the marketing function utilising statistical information
*Assist with budget planning by producing forecasts
*Any other ad hoc duties, which may be required
Skills required:
Graduate calibre with experience in customer analysis or equivalent
Good Microsoft Access / Excel, especially writing queries
Knowledge of relational databases
Pivots and look up tables to a high standard
Ability to translate and present data to a non-analytical audience
Numerate
Marketing knowledge
Strong grounding in data marketing with proven experience in management of analysis and marketing communications to achieve specific objectives
Knowledge of SQL to write scripts

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