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CRM Marketing Manager

This job has been filled.

ROC Retail
24-01-2022 12:25 PM
Leading fashion retailer are seeking a CRM Marketing Manager to join their expanding business.
Job Description
*Manage the communications plan for loyalty card members
*Follow through the road map to increase membership, drive loyalty & reduce markdown
*Manage the exclusive loyalty card member online content area
*Plan and manage the delivery of CRM strategies encouraging customer retention, advocacy and maximising customer's lifetime value across all channels both traditional and digital
*Analyse CRM campaigns and take action at a customer level to optimize campaign performance
*Provide full ROI analysis on all elements of the CRM strategy
*Ensure all CRM campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed, or processed within the remit of the post
*Maximise membership and grow the proportion of loyal multi-channel customers
*Implement test and learn strategies to evolve the loyalty scheme to attract and retain customers across all channels
*Monitor and report on loyalty card database growth and churn
*Monitor the health of the customer database to ensure the data we are using across the business is accurate
*Develop 3rd party relationships to provide extra benefits for loyalty scheme members
*Source free gifts, competitions and offers for loyalty club members in line with the monthly customer experience calendar
*Ensure the database is segmented effectively for targeted CRM communications
*Ensure return on investment through KPI and performance metrics

Great salary plus package

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